“It’s important for me personally to put investment into those new start-ups and into the My body is a machine that turns hotdogs and beer into piss and shit 2023 shirt Finally future of fashion because I’m in fashion,” McCartney says of her involvement in the fund. “I’m working every day alongside so many incredible tech brands. We’re working on developing materials together and solutions, and then I’m bringing them into a business model. For me to use my partners [and] my contacts to upscale everything [via the fund]—then you can truly see a meaningful change.” The brand unveiled its Frayme bag made from Mylo, an alternative leather made from mushroom roots, during its spring 2022 show in 2021. As well as backing new innovations in the field of sustainable textiles, the designer has been focusing on the importance of improving biodiversity, whether her own organic farm—where she has launched a new rewilding project inspired by her theme for spring 2023—to her latest pre-fall collection, where she used regenerative cotton for the first time. McCartney worked with Söktaş, a family-run farm in Turkey, on a LVMH-backed pilot to transition five hectares of land from growing organic to regenerative cotton. (The latter not only ensures no fertilizers or pesticides are used in the process, but also that the soil and ecosystem helping to grow the cotton are actively cared for and replenished.) “It’s really exciting; it took about three years [to achieve],” she says of the brand’s latest milestone. “I really hope that one day this sort of thing will be subsidized by governments.”
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